First-class coffee accessories
The company's product portfolio includes accessories for preparing espresso, cappuccino, latte macchiato as well as cleaning products for espresso machines and coffee grinders.
The history of its creation - from home work to a remarkable product portfolio
Jörg F. Rexroth is not only the founder of Joe Frex, but later established his second brand, Concept-art. Since childhood, he has been working with furnishings and decorative objects, which he later built and developed. With his craftsmanship and his original design ideas and creations, he initially made furniture and everyday objects for his friends and family in his own four walls. Jörg Rexroth soon realized that he wanted to specialize in the production of high-quality and elegant coffee and espresso accessories. The market for high-quality accessories was not yet very developed and so he developed a product range that included brewing drawers, tampers, tamping stations and many other barista utensils.
Incidentally, one of his first home-made products was the knock-off box from the "Classic" series, which is still a best-seller today. In 2006, Jörg Rexroth founded the company concept-art, which has now become a household name in the world of espresso fans, baristas and specialist retailers. Concept-art stands for the highest quality, reliability and original design. Customer satisfaction, efficient service and constant innovation are goals that the company has pursued ever since. In the course of his continuous search for new innovations, concepts and designs, Jörg F. Rexroth updated his company identity under the new brand name [JoeFrex]. This embodies the traditional values and principles of his company. Not only the founder himself, but also the employees of concept-art and Joe Frex shape the design, development and production of the constantly growing product portfolio with enthusiasm and passion.
