The name Caffè Borbone

Caffè Borbone was founded in 1997 under the name "L'Aromatika" by Massimo Renda. Massimo Renda was able to gain a lot of knowledge in the family-owned coffee roasting business and began selling coffee pad machines for offices in Naples and Caserta. Soon after, the company invested in its first own roasting machine, bought second-hand from a Neapolitan coffee roaster. Caffè Borbone is extremely attached to its home town. The taste, atmosphere and love of good coffee in Naples should be reflected in the products.

In 2000, the company was renamed to its current name, "Caffè Borbone". This was possible thanks to a special permit from Prince Charles of Bourbon. The aim was to highlight the company's affiliation with the coffee tradition that arose during the Bourbon rule. Naples was once the largest coffee trading center in Italy, the second largest in Europe and the fifth largest in Europe. This gave rise to an iconic coffee culture in Naples. The residents use coffee as a social link, ritual and symbol of the city. Coffee is a real cult drink in Naples.

The first blends of Caffè Borbone

First of all, the Blue blend by Caffè Borbone was created, which was inspired by the color of the brand. This was followed by the intense and stronger Rossa/Red Blend. In order to be able to offer a counterpart, the Oro was created, which is milder and very noble in taste.

Caffè Borbone's vision for the future: sustainability and protecting culture and the environment

Today, Caffè Borbone is already a large, successful company and is one of the largest manufacturers of coffee in recyclable and compatible capsules. For Caffè Borbone, sustainability for people, the environment and the region is an important requirement, which will be implemented even more extensively in the future. The coffees should be produced responsibly and convey the social, cultural and artistic values of Italy. Borbone supports environmental protection initiatives and is a cultural sponsor in Milan, Naples and Florence.